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By Richard Seireeni |
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RICK SEIREENI is the Founder and Director of The Brand Architect Group, Los Angeles with affiliated offices in Tokyo and Shanghai. Rick is a graduate of the University of Washington Department of Architecture. His graduate thesis examined the history and urban significance of the 3,000 year-old marketplace of Campo dei Fiori, which he completed while attending the UW Rome Studies Program. Rick began his professional career working with the visionary team of urban designers and architects who supervised the preservation of Seattle's Pike Place Public Market in 1974. Rick was Art Director at Rolling Stone magazine and Creative Director of Warner Records Records before founding his design and brand consulting firm. He has served a range of clients and met many strategic needs — though nearly all of his clients have come to The Brand Architect Group because they have a brand positioning or marketing challenge to overcome. In the case of Toyota, it was the disparity between the superb impression of the brand and the not-so-superb dealership buying experience. For Mitsubishi Bank, it was reinventing a venerable financial institution to better compete for new and younger customers. For 7-Eleven, it has been shaping a vision for the company's future growth. And, for The Walt Disney Company, it has been helping to improve their credibility with the educational community. In each case, The Brand Architect Group provides the bridge between strategy and expression. The firm helps its clients understand the often voluminous data they've already accumulated and how to translate this information into actionable ideas that will increase awareness and promote sales. The Brand Architect Group name derives from the term 'brand architect' that Rick Seireeni coined in 1989 to describe a creative professional who combines strategic insights and compelling solutions to bring a brand's promise to life. More recently, Rick has turned his attention to helping companies develop earth-friendly business practices and gain recognition for those good works. This complements a lifelong love of the wilderness and a deeply felt concern for man's affects on the environment. Two clients who have shared Rick's concerns are Wolfgang Puck, who is working toward a zero carbon footprint and total organic food sourcing, and Idemitsu, Japan's national petroleum company, that is a pioneer in delivering hydrogen made on-site at local refueling stations. Rick Seireeni was raised in Seattle and has lived in San Francisco, Rome and New York. He currently resides in Los Angeles with his fashion designer wife, Elaine Kim, and their two young children. Rick is a member of numerous environmental organizations and the US Green Building Council. He is a board member of the Laurel Canyon Association and fights for preservation of his historic hillside neighborhood. He is a frequent contributor to online news organizations and to the design community at large. © Rick Seireeni, Brand Architect and President The Brand Architect Group is a strategic brand consultancy with offices in Los Angeles, Tokyo and Shanghai.
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