Below are books written by our interview subjects and partners. All of these should help the aspiring ecopreneur to build a successful green business.
Jeffrey Hollender,
Seventh Generation
What Matters Most: How a Small Group of Pioneers is Teaching Social Responsibility to Big Business, and Why Big Business is Listening
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Jeffrey Hollender,
Seventh Generation
Naturally Clean: the Seventh Generation Guide to Safe & Healthy, Non-Toxic Cleaning
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Jeffrey Hollender,
Seventh Generation
Naturally Clean: the Seventh Generation Guide to Safe & Healthy, Non-Toxic Cleaning
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Ben Cohen & Jerry Greenfield, Ben & Jerry's Homemade
Ben & Jerry's Double-Dip: How to Run a Values-Led Business and Make Money, Too
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Gary Hirshberg,
Stonyfield Farm
Stirring It Up: How to Make Money and Save the World
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Tom Szaky, TerraCycle
Revolution in a Bottle: How I Started A Great New Business on the Way to Saving the Planet
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Ray Anderson,
Interface Inc. / InterfaceFLOR
Mid-Course Correction: Toward a Sustainable Enterprise: The Interface Model
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Marc Gobé,
Emotional Branding
Brandjam: Humanizing Brands Through Emotional Design
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Marc Gobé,
Emotional Branding
Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy
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Marc Gobé,
Emotional Branding
Emotional Branding: The New Paradigm for Connecting Brands to People
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David Meerman Scott
World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
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David Meerman Scott
Eyeball Wars: A Novel of Dot-COM Intrigue
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David Meerman Scott
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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Joel Makower
Strategies for the Green Economy: Opportunities and Challenges in the World of Business
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